Print and Collateral Design; Brand Expressions; Multi-platform Campaigns; Design Strategy; Production
Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight to the world. Over four years as an Art Director for Bloomberg's in-house content, creative and digital marketing group, I worked on assignments for print, digital, environmental, interactive and broadcast across the full spectrum of Bloomberg, both internally and externally, using creative ideas to build stories and brands.
Alongside many campaigns, brand concepts, design systems and activations, I lead the re-design of all Bloomberg branded collateral - creating something universally familiar and playful - inspired by the hardware of the Bloomberg Terminal® itself. On everything from coffee cups to digital canvases to desk accessories, the colorful designs stretch and scale cohesively throughout 176 offices in 73 countries and beyond.
Bloomberg can make the business case for inclusion, and provide the data to prove it. All businesses in the Bloomberg ecosystem are held accountable for diversity recruitment, progression, and retention across their departments. Whether pursuing equity interally, amplifying diverse voices in the news, or creating industry benchmarks for progress, Bloomberg is investing in a more equal future.
My team frequently developed campaigns bringing attention to events, products and initiatives designed to move both equality and business forward.
Global finance runs on Bloomberg Data. Thus, data drives everything Bloomberg builds: workplaces, content development and marketing. In Times Square, 7 digital canvases fully synchronize at 3 stories tall and a city block wide. They display 12,800 square feet of living content, relying on an airtight visual system that flexes to be typographic, info-graphic and cinematic.
In London, an expansive, double-height pantry overlooking St Paul's Cathedral is the heart of Bloomberg’s European headquarters. The Bloomberg studio team is responsible for programming these digital canvases — our Global Screens — with 100+ pieces of content per hour and 1,200 distinct pieces of content per day, running on live data.