WOGIES
With a bar on every corner of NYC's West Village, how does a neighborhood business gain a cult following? Wogies attracts its regulars with a menu (and an attitude) imported from Philadelphia.
PROCESS
1: Tap into my Philly roots. 2: Reel it in. 3: Settle on a brand identity that works in New York City, but remebers where it came from.
RESPONSIBILITIES
- Concepting a re-brand
- Art Direction, design, illustration and project management
