WOGIES

With a bar on every corner of NYC's West Village, how does a neighborhood business gain a cult following? Wogies attracts its regulars with a menu (and an attitude) imported from Philadelphia.

PROCESS

1: Tap into my Philly roots. 2: Reel it in. 3: Settle on a brand identity that works in New York City, but remebers where it came from.

RESPONSIBILITIES

  • Concepting a re-brand
  • Art Direction, design, illustration and project management