PARIS FASHION WEEK 

Twice a year, NYC showroom Mega Mega Projects relocates to Paris; each visit is announced with a visual calling card.

PROCESS

1: Conceive and design an overarching theme with a seasonal focus. 2: Execute this theme in email marketing and print invitations. 3: Distribute, and gain the attention of major international retailers and fashion press. 

RESPONSIBILITIES

  • Concept, design, copywriting and production
  • GIF animation
  • Optimization of designs for EDM, distribution of campaigns + analytics