FRIEZE ART FAIR 

The VIP Lounge at Frieze New York is an immersive Sant Ambroeus pop-up created with Revolver New York & Studio Robert McKinley. 

PROCESS

1: Re-interpret a pattern original to the first Milanese location of Sant Ambroeus into a wallpaper. 2: Design, produce and install a floating menu board, serving as the centerpiece of the room. 

Photos by Alice Gao

RESPONSIBILITIES

  • Refinement of brand identity system and color palette 
  • Design and fabrication of custom signage
  • Design of custom wallpaper
  • Proofing, trouble-shooting, and on-site project management